In a rapidly digitalizing economy with a thriving e-commerce scene, modern retailers in Indonesia must rethink ways to engage with and retain customers if they want to remain competitive. Fortifying retailers with a comprehensive customer engagement platform, anchored by big data, NFCX aims to help its partners better understand and predict customer behavior. By delivering practical solutions to retailers, so they can evolve in tandem with a rapidly-changing environment, NFCX is breathing a new life into a traditional yet integral part of the economy.